Juergen Teller is a highly influential figure with in the world of fashion. He is associated with the ‘Grunge heroin chic’ movement in fashion and is known for his open style. It was a stylist and photographer Vinetia Scott that encouraged Teller to get into fashion and the duo produced images that challenged the ideas of fashion, photography throughout the late 1980’s and 1990’s.
His images are never too polished and perfect and appear untouched digitally. There are usually shot within ‘Real’ locations whether it is on the street, back garden or the longue of the sitter. Teller was one of the first in a group of photographers including Connrie Day to introduce the aesthetic that allows viewers to reflect and connect to his images. Teller work combines elements of art documentary and fashion photography with his models often appearing to be unposed and natural. ‘I try to photograph people the way I really see them. I try to let them be the way they are. I think that I have the ability to go in to a person quite subtly… it comes naturally.’
Many of Tellers famous images have been advertising campaigns of renowned designers such as Marc Jacobs. These campaigns stand out against the many slick polished adverting campaigns, with their witty style, they often have a sense of sarcasm and portray the celebrates or models in an ironic way. One of the most famous subjects being Victoria Beckham which Teller spoke ‘I think at the time we shot her she may have been the most photographed women in the world. It would have been very to laugh at her but it was very important to Marc and myself that she was laughing with us.’
Juergen Teller stripped away the glossy air brushed of fashion and together with Venetia Scott in the early 1990’s their sprit changed the existing pre-conception of glamour and now fashion photography should look. Tellers free sprit brought personality as a sense of gritty and rawness to fashion photography.
Juergen Teller: Do You Know What I Mean by Juergan Teller.
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