Venetia Scott

“There are other stylists who have a very strong fashion point of view that they want to put across – I’m driving a mood more than a look.”

Venetia Scott has an elastic take on fashion that has led to collaborations with Helment Newton, Mario Sorrenti, Steven Klein and her former husband Juergen Teller. As I London based stylist she has worked for a number of magazine such as British and Italian Vogue, W, I-D and The Face as well as being creative director of Marc Jacobs and his diffusion line Marc By Marc Jacobs.
Scott has desire to capture an expression of youthful innocence. Her work is always highly heartfelt and autobiographical. She says “Delves in to her subjects syncline and extracts the desired emotions” which takes determinations, time as well as intimacy and thrust. This is something that Scott feels people no longer include in today.

“Everything is done in such a short amount of time and that there is now no connection or relationship between photographer and model. This is no emotion. Everything is quick and thrown away.”

It is Scoots way of thinking that I find so inspiring. I agree with the above quotation about everything being quick and thrown away today. Looking at Scott’s work has made me think about what emotions a photographer can hold and the memories it can store. I think as Scott explains it is about connection between the photographer and the model.

Venetia Scott technique is to make fashion statements that involve a look specifically tailed to a character and narrative. She has an anti-fashion approach to styling and photography and in the late 1980’s her work was considered unconventional with her use of imperfectly beautiful models which were shot in random locations, styled effortless ‘Thrown together clothes’.

‘It wasn’t about consciously not doing what people has done before, but I did want styles and stands I want to create something that you aspire to with out it involving a lot of money. None of the stories I did were about having a nice big or expensive outfit”.

With her democratic methodology’s Scott would use second hand clothing and vintage finds. She intends for her style and images to express something about the subject – models personality. Scott prefers to use models that you wouldn’t normally use models that you look at but don’t instantly recognize, meaning that her expressive vision and narrative are not over shadowed. This method has led to Scott challenging the current perceptions of beauty. She is known to cast models that often go on to become big fashion names such as Nadia Auermann, Angela Lindou and Lily Cole.